Chris: Hi! Can you tell us more about yourself and the role you're playing in that blooming project?
Bogdan: My name is Bogdan Cretu, and I am the Head of Marketing at Coinzilla. I started working on the project as a Marketing Specialist back in 2018, when I acted as a jack-of-all-trades. But then our project started growing, and our marketing department expanded to include copywriters, PPC specialists, and marketing experts.
Chris: Here at BitCourier we strive to lend a hand to people who do business in crypto as well as help newbies in the industry. I think Coinzilla is doing the same while “boosting projects with finance and advertising” - can you please tell us how the company was formed?
Bogdan: Our parent company, Sevio, was founded in 2014, and its main activity was the development of advertising platforms for clients. However, one of our colleagues suggested that we build our own ad network, and fast forward to 2016, Coinzilla was released. Since 2014, our team grew from 2 to more than 40 people.
Chris: How do you guys stand out in a competitive finance and crypto advertising market?
Bogdan: One of the most important aspects of our business is to provide excellent support and assistance to our partners – be they advertisers or publishers. That’s why we have dedicated account managers for each of our customers, who can help them set up their accounts, deliver their campaigns, or better monetize their websites.
In return, this focus helps us create strong relationships with major crypto publications, resulting in an extensive network of major crypto websites and apps.
Chris: How do your customers stay in complete control of the projects?
Bogdan: Besides the support we provide, our platform is also self-serve. This means that our clients are free to create and optimize their campaigns as they wish, testing various creatives and budget strategies, and disabling low-converting websites or website zones.
At the same time, our publishers are free to disable specific ad categories from being displayed on their website. Moreso, they don’t have to worry about delivering ads that break their terms of service, as our team manually verifies each advertiser.
Chris: Is it easy to set up a campaign for a person who has never had any experience doing marketing?
Bogdan: Advertisers can easily set up and deliver their campaigns, regardless of their marketing experience. Our platform is built with a design-centric approach, favoring usability and ease-of-use. At the same time, our account managers can always help an advertiser set up and optimize their campaign, discussing strategies and plans for each campaign.
Chris: What are your monthly reach on all the campaigns run for customers?
Bogdan: On average, our platform delivers over 1 billion impressions per month, through a network of 600+ major publishers, across more than 180 countries. Some of our top geos include the US, Turkey, Vietnam, India, Russia, as well as various European countries.
Chris: Any exciting milestones you plan to reach this year and the beginning of 2023?
Bogdan: I’m not supposed to give too many details about what we’re planning for the next few months, but I can say that we are in the final stages of releasing a major update for our Display platform.
Chris: Thanks! Where can we follow your updates and check your services?
Bogdan: All our services are presented on our website, and we regularly post updates and helpful content for both advertisers and publishers on our Twitter, Facebook, and LinkedIn pages.
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