Chris Chris
4 min read

Claimr: A Retention-Focused Gamification Platform for Web3

Introduction

Web3 growth has developed in several phases. Early airdrops attracted users quickly but did little to keep them engaged. Later, SocialFi platforms added more structure, yet often shifted user attention toward the platform itself rather than the product. While these approaches helped bring users in, they rarely led to long-term participation.

Current data shows that approximately 65-70% of new users drop off immediately after their first wallet connection. Claimr addresses this "Web3 Blind Spot" by shifting focus from empty sign-ups to Core Value Actions (CVA), helping anchor users within the ecosystem and support long-term value.

Table of Contents

What is Claimr

Claimr is an AI-first gamification platform built to help Web3 projects manage user engagement and retention. Rather than using one-time incentives, Claimr offers a system for running ongoing initiatives across various user touchpoints. The platform supports a wide range of campaigns, including daily check-ins, loyalty programs, UGC-based (mindshare), referral initiatives, and on-chain and staking-based campaigns.

With a developer-driven approach, Claimr provides customization and supports custom solutions if standard setups are not enough. This suits projects requiring unique reward structures or deep integration with existing systems.

With in-product integration across dApps, websites, Telegram mini-apps, and iGaming platforms, teams manage engagement for a combined global audience of over 4 billion potential users using a single toolset.

Company Overview and Background

Claimr’s origins lie in large-scale software and game development. Before Web3, the team worked on systems to retain millions of users over long periods. Industry veterans with experience in telecom, SaaS, and AAA game development founded the company.

The company was founded by industry veterans with experience across telecom, SaaS, and AAA game development. Co-founder and CEO Adrian Serbanescu brings more than 20 years of leadership experience from organizations such as Orange, Ubisoft, and the Tencent ecosystem.

Co-founder and CTO Maksym Rodionov has over 26 years of programming experience and an extensive background in software and game development, including technical leadership roles at Ubisoft.

Core Features and Functionality

At a functional level, Claimr is designed to operate as a modular engagement layer that supports a wide range of campaign mechanics. The platform emphasizes flexibility, allowing teams to combine standard features or implement custom solutions based on specific retention and growth requirements, helping teams counter the "retention gap," where Web3 projects often lose up to 70% of users within months. By embedding mechanics directly into native interfaces, the platform eliminates the "redirection drop-off" common in external campaigns. This is critical for the 1.2 billion users on Telegram, where seamless Mini App transitions drive higher conversion.

Whitelabel

Claimr is designed to integrate into existing products rather than acting as a standalone destination. By keeping activity within the project’s own ecosystem, it reduces friction for the user interacting with Telegram’s frictionless mini-app framework.

Quest-Based Campaigns

The platform supports multiple formats, including task-based challenges and raffles that reward both on-chain and off-chain behavior. These mechanics are vital in a market where the average Day 30 app retention sits at a low 5-7%.

Mindshare and Educational Campaigns

These campaigns reward users for product literacy and community awareness. Data suggests gamified learning can boost information retention by 90%, significantly outperforming traditional, non-gamified methods.

Referral and Loyalty Mechanics

Built-in support for ambassador initiatives and multi-level incentives helps drive organic growth. In 2026, over 45% of loyalty professionals identify gamification as the most influential trend for driving long-term retention.

Staking and Holding Campaigns

For token-based ecosystems, Claimr provides tools to incentivize long-term participation and liquidity-related behavior. This addresses the reality that 40% of Web3 marketing capital is often wasted on short-term speculative spikes.

On-Chain Automation and Anti-Bot

Integrated fraud-prevention mechanisms maintain data quality by distinguishing real participants from automated scripts. This is essential for protecting reward pools from the millions of bot attacks launched on the digital community annually.

Customization and Custom Solutions

Beyond standard setups, Claimr supports tailored campaign flows and deep integration with existing on-chain systems. This flexibility allows developers to reach top Web3 projects that prioritize sustainable community building over pure technical hype.

Pros and Cons

Pros

  • Claimr provides a modular system that supports a wide range of engagement and retention use cases, from daily check-ins to complex loyalty loops.
  • The platform offers seamless deployment across dApps, websites, Telegram mini-apps, and iGaming environments, reaching a combined audience of over 4 billion potential users.
  • Unlike tools that create short-term activity spikes, Claimr emphasizes long-term retention and recurring user participation.
  • The platform is built with a developer-driven approach, allowing for tailored engagement logic and unique reward structures.

Cons

  • The platform is primarily built for Web3-focused use cases, which may limit its immediate relevance for traditional, non-blockchain projects.
  • Implementing advanced custom solutions or deep on-chain integrations may require direct coordination with the Claimr technical team.
  • Claimr functions as a product-driven toolset rather than a standalone marketing agency or a dedicated user acquisition service.

Final Thoughts

Claimr is a retention-focused gamification platform designed for Web3 ecosystems, with an emphasis on structured engagement and recurring user participation rather than short-term activity.

With a modular architecture, support for multiple campaign types, and broad integration options, Claimr can be adapted to different products and use cases. Backed by a team with extensive experience in large-scale software and game development, the platform follows a product-driven approach and continues to evolve as an infrastructure-level engagement tool.

See Also

MovieDOM: Blending the Entertainment Industry With Blockchain AI XOVIA: Revolutionizing Crypto Trading With Autonomous AI​ Yurei AI: A Simple Guide to Solana On-Chain Insights