Whatrr: Blending Guilt-Free Hydration with Blockchain Technology

Over the past few decades, the planet Earth has been plagued by plastic pollution, primarily through plastic bottles. There has been a sporadic increase in the quantity of plastic bottles being dumped in landfills and oceans. Sadly, these bottles can take up to 700 years to degrade, which can potentially harm sea life and even human health. Whatrr, a biodegradable bottle brand, comes with a one-of-a-kind solution, giving users guilt-free hydration while tapping into the blockchain.

Imagine disposing of a bottle and having it turn into carbon and gas after 7 years. That is what Whatrr brings to the table. Aside from the fresh spring water it offers to its buyers, Whatrr also introduces a native cryptocurrency that plays a key role in the project’s operations. This article discusses Whatrr and every other detail there is to discuss.

What is Whatrr?

Whatrr is a biodegradable bottle brand that offers bottled water to customers, which decomposes under specific conditions. The bottle brand’s CEO, Steven Howell, leads its operations.

Whatrr’s bottles are filled with spring water. A bottle comes in 16.9 oz (approximately 500 ml). Although the brand’s bottles degrade in 7 years, the bottles actually experience over 59% of their degradation process when they spend a year in a landfill environment. In less than four years, it would have lost over 85%.

To stay at the top of its game, Whatrr offers bottles that are insulated and protected from ultraviolet rays and heat that causes microplastics. Worried about how long these bottled water packs can last on your shelf? It has a shelf life of up to 400 days. Still, eco-conscious individuals should note that the biodegradation process starts only when the bottles are exposed for an extended period in a landfill environment.

The bottle gained traction in Los Angeles, a Southern California city in the United States. It saw approximately 50,000 units of its bottled water sold to consumers. According to its website, consumers can purchase 24 bottled water packs for $19.99.

The WHATRR Token

For decades, many people globally enjoyed buying consumer products packaged in bottles by Coca-Cola, Pepsi, and other similar companies. Still, they had no share in these companies’ growth. They simply bought the bottles, while the firms made the billions and established empires.

Whatrr changes the narrative through its $WHATRR token. Launched via the Solana-based memecoin generator, Bonk.fun, $WHATRR grants holders the opportunity to be a part of the brand’s emergence, not after it has scaled. Owning one of these digital assets positions the token holder at the centre of the consumer brand’s operations.

Unlike traditional companies that explore initial public offerings (IPOs) and other fundraising processes to raise capital, Whatrr taps the Internet Capital Market (ICM) to deploy $WHATRR.

The Solana-based token has a total supply of 10 billion tokens, all of which are in circulation. The token has amassed a market cap of over $1.1 million with a liquidity of $178.2K. It is accessible through centralized and decentralized crypto exchanges, such as Raydium, Jupiter, LBank, and Bitget.

Whatrr has implemented token burns to bolster the token’s value in the long term. How does it work? For each bottle sold, a token is burned. The idea is to downsize the asset’s total supply and enable scarcity, potentially boosting its valuation. According to the project’s whitepaper, this mechanism “links cultural relevance, retail expansion, and blockchain infrastructure into a unified system where product demand drives on-chain momentum.”

Whatrr’s Roadmap

Although Whatrr has achieved various feats since its inception, here are various items on its roadmap to becoming a renowned bottle brand:

• Q4 2025: Achieve sales of 10 million Whatrr bottled water.

• Q1 2026: Deploy a token-driven loyalty program and fuel community participation using the $WHATRR token.
• Q2 2026: Collaborate with non-governmental organizations (NGOs) to enable clean water access to consumers, using $WHATRR as an incentive.
• Q3 2026: Attain its goal of becoming the leading biodegradable bottle brand globally.

Pros

• Bio-degradable bottles.
• Insulated bottles.
• Protected from microplastics.
• Good-tasting spring water.
• Cost-friendly.
• Integrates blockchain for $WHATRR issuance.
• Outlined roadmap.
• Detailed whitepaper.

Cons

• $WHATRR has no utility within the Whatrr ecosystem.
• $WHATRR token is unavailable on most prominent exchanges.

Conclusion

The planet Earth has had enough of humans polluting it with plastics. Research shows that over 80% of plastic bottles that people use are abandoned at landfills. This translates as a hazard for marine life and potentially human health. As a result, Whatrr brings its biodegradable bottles into the picture. While enjoying eco-friendly and guilt-free hydration, Whatrr also offers a crypto token dubbed $WHATRR to users. This gives everyone an equal opportunity to be a part of its ecosystem from its early days, before it explodes in the market.